![]() ![]() Think about it like this: Have you already published articles that focus on the main idea behind your brand or business? Is there a handful of articles that articulate the main ideas you’re trying to communicate to your visitors? If so, those are starting points for cornerstone content. Then you can go through these to better optimize for searches. You’ll want to go over all the articles you’ve published and identify which ones best embody your brand. ![]() To get started identifying existing cornerstone articles, take a look at the existing content on your website. On top of that authority, you can also build trust with users and search engines alike. You won’t necessarily see ranking results overnight, but you will equip your site with a range of targeted keywords and phrases, including long-tail keywords, that will build your site’s authority over time. Like most aspects of SEO strategy, building cornerstone articles is part of a long game. Staying laser-focused will help you to conduct more intentional keyword research, and give you a solid direction to go with your content. This helps you to narrow your focus to only the most relevant topics when you build out your content strategy. And, as Google gets to know your site better, you may begin to see that topics related to a particular piece of cornerstone content appear in a hierarchy beneath the main post in SERPs.ĭeveloping cornerstone content means you’re focused on ranking for particular keyword groups. Because your related articles link back to the cornerstone articles multiple times, Google will begin to pick up on this pattern as it crawls your URLs.įor example, our Ultimate Guide to Simple HTTP Errors is a cornerstone piece that links to individual articles within that subject area, ad then those articles link back to the Ultimate Guide.įollowing a well-structured SEO keyword strategy will help you stay organized, too, and not just Googlebot. When you link multiple relevant posts back to one piece of cornerstone content, you’re communicating to Google (and other search engines) that you want to rank for these topics. In turn, related articles link back to the main post. When you build a content cluster based on a single cornerstone piece, that article contains internal backlinks that point to all related articles. Why is Cornerstone Content Important to SEO?Ĭornerstone content is important to SEO because it helps to further build your brand authority in the SERPs, as well as with your audience. That way, you’re more likely to stay ahead of the game and on top of the SERPs. You’ll often revisit cornerstone articles, updating them to ensure they’re always up-to-speed with current market trends. This is content that is always relevant, both to your business and your audience. When you develop and designate cornerstone content, you want to make sure it’s evergreen. ![]() Visitors whose Google search sends them to your cornerstone article can then follow the links in your post to learn more about the topic. When properly mapped and strategized, they’re part of a clear hierarchy in your website. Related posts are then linked back to the cornerstone piece.īuilding out these strong internal backlinks helps to establish pieces of cornerstone content. These blog posts act as “pillars” whose main idea branches out into multiple related posts. Essentially, it’s what you want to be known for.įor example, pieces of cornerstone content could be high-value blog posts that offer readers a wealth of information. It’s the content whose keywords you want to rank for above all else.
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